Psychology Of Web Design: How Various Things Affect Visitor’s Mood
A good web design, in today’s world, is not only delivering content and making it presentable. Visitors look at your website and by just looking it, they produce a cascade of feelings regarding your organization and website. Now, the feelings they produce can be both positive as well as negative. But the quality of feelings is always in your good hands and while creating and designing content, this should not be overlooked.
Over the passage of time, there have been a plethora of points to lend knowledge to designers for creating effective and impressive web designs for a great impact on psychology of visitors. In order to attain this power, one should know what designs, colors, patterns will leave an impression on visitor’s mood, attitude and experience. Here are some tools that you will be needing to create a mind-boggling site for your visitors:
* Content A web design looks good just because of the content present on the layout. Stating the logic, visitors come to a website to grab information on the certain topic they need. A good web design helps them quickly and effectively find what they need. Content used on a site should be edited and compact in size so that visitors don’t feel overwhelmed by reading long paragraphs.
* Space Visitor’s feelings and mood can dramatically be changed just by the fact that how a web page is organized when they were there. No doubt, content management should be a priority but a professional company should know the amount of space is being utilized by it. Experienced web designers are always aware of the benefits of the “white space”. It plays a dynamic role in creating minimalistic and simple web designs. Shoe some respect to space by organizing your content.
* Color Now comes the most effective factor that is meant to be the top most reasons to affect the mood of the visitors. Colors play a vital role in swaying over emotions and attitudes. Whenever a website is being created, often colors are dictated by the existing or present visual identity. Some of the identities possess neutral colors i.e. shades, hues and tints of blacks, greys and whites. It depends on your judgement of choosing right lightness, darkness and shade of the colors that spread positive feel.
A web designer should be aware of the psychology of the web design. If you are a freelance web designer or work in a web design company India, you have to be well-versed with some key areas of design to achieve what client asks for.