It’s always a good decision to invest in Salesforce. It’s the most popular CRM platform on the market and it’s comes packed with a whole host of customer-centric features. It can help transform your business completely provided you hired a right consultant to build or customize it to suit the requirements perfectly. So, the time has come when you stopped using EXCEL to record vital information. Such a strategy can prove risky for your business as it’s not fail-proof. So, it’s always a sensible decision to invest in a CRM platform that is meant to bring an edge to your business.