Customer relationship management is one among the most important approaches that are required in the success of a company. CRM helps you to gain an overall view with customers and will work with the modification of your company to ensure maximum customer satisfaction. This is the most efficient approach used by companies in maintaining and creating relationships with customers. Once the link is made with the customers it becomes easy for the company or firm to identify the actual needs and services that is needed for the customers. The CRM approach tries to analyses the customer’s past experience with the company and helps in improving the relationship. With this organizations lean more about target audiecnce and how to fulfill their needs accordingly. Being one of the most recognizable approach in the marketing field this has been a reliable asset all along the company’s run. The CRM software notes up the customer information and documents and compress them to a single CRM database so that it can be used with ease in the future run. In today’s competitive market companies that manage customer relationships have more chance of being successful other than the ones that doesn’t. Intoduction of CRM has been really a vital criteria in these years. What does CRM has special apart from other approaches?