Enterprise SEO by A Digital Marketing Company in India – What You Should Know
SEO stands for Search Engine Optimization and it is one of the most important modern digital marketing strategies. It is also very flexible and should be adjusted according to a business’s requirements. The SEO strategy for small, local businesses is different from the strategy for large, enterprise-level entities. Techniques that work for the former won’t be effective for the latter. Large companies need enterprise SEO to establish a strong presence online and dominate the search engine. A good digital marketing company in India can help with that.
What is an Enterprise Site?
To understand enterprise SEO, you first need to understand what we mean by the words ‘enterprise site.’ One of the best and most well-known examples of an enterprise site is Amazon.com. It is a platform with millions of pages that support dozens of product categories and handles multiple transactions every second.
Not all enterprise sites are as big as Amazon, but they are substantially bigger than general small business platforms with five or six pages. If your site supports hundreds of product pages, multiple transactions, and experiences a lot of traffic, it is an enterprise-level platform. A digital marketing company in India will come up with a unique strategy and systematic approach to handle SEO at such a scale.
What is Enterprise SEO?
Enterprise SEO is complicated.
That is no surprise when you consider the size and scale of an enterprise site. You need to optimize thousands of pages, make sure they have good content, refine their technical SEO, and ensure they provide a good user experience. A good decision can bring thousands of people to your website within minutes and a bad one can ruin your brand’s reputation for months. That’s why it is important to choose a digital marketing company in India carefully.
The goal of enterprise SEO is to help a brand gain a position of trust and authority in their industry. It helps you beat the competition and gain more visibility on search engine results pages. This form of SEO uses the same strategies that work for general SEO like content marketing, keyword research, backlinking, technical optimization, etc, but on a much larger scale. Managing all of these factors across thousands or even millions of individual pages is a gargantuan task that requires dedicated SEO teams and top-notch collaboration across different departments.
How is Enterprise SEO Different?
Enterprise sites face several unique challenges that most smaller websites don’t and your SEO strategy needs to be optimized to handle them. Here’s a look at the most common challenges a digital marketing company in India faces will tackling such a project:
Scalability
Enterprise websites tend to grow faster than regular platforms. It’s fairly common for such websites to add dozens or even hundreds of new product pages at a time, which makes keeping track of their quality and performance very taxing. A large portion of this process must be automated to ensure it doesn’t take up too much time.
Pages for Different Locations
To go back to our previous example of Amazon, the site has different sites for different locations. There are unique Amazon websites for the UK, Canada, Australia, Japan, India, and so on. Managing all of them can be challenging as well. On a smaller scale, some enterprise businesses have dedicated pages for different cities or different states. You need location-specific SEO strategies for these pages to compete with local businesses. That requires different keywords, content, backlinks, etc. Some companies hire local marketing agencies for local websites. For example, you may hire a digital marketing company in India for a website that is targeted at Indian audience primarily.
Competing Subdomains
This is definitely an issue unique to enterprise-level companies. Many enterprise brands own several sub-brands. For example, the makeup brands Loreal, Maybelline, Estee Lauder, The Body Shop, and several other brands are all owned by a single group called Estee Lauder Companies. In such cases, the brands have their dedicated SEO strategy but they need to do it without stepping on some other brand’s toes. The end goal is still to gain profit for the parent company.
How to Hire a Digital Marketing Company in India for Enterprise SEO?
Enterprise SEO should be handled carefully by an experienced professional. Mistakes at this level can rattle a company’s foundation and even ruin its reputation forever. Fortunately, a well-planned strategy can help brands gain a lot of visibility and authority. A dedicated digital marketing company in India will know how to come up with solutions for all challenges in this field.
Choose a company with a strong reputation in this field. Browse through their portfolio to understand whether they have ever worked on projects on such a scale. It is also a good idea to look at experienced professionals who have already worked in your industry or niche like e-commerce, news communications, and more. Choosing the right digital marketing company in India will make all the difference.
