4 Things to Research before Designing a Logo
Researching is an indispensable part of designing and it is most crucial in case of a logo design. Research empowers you in more ways than one and guides you to take an informed decision regarding the design. This way you can present your creation with confidence as you have the knowledge to back-up the decision.
A well-researched design is something that will surely be agreed upon by the client, if not on the first time then eventually. On the contrary, a poorly designed research is likely to be rejected as the designer has failed to understand the real problem and thus, work accordingly.
Research is your opportunity to know what you client wants as you cannot just guess a logo that your client requires. But what are the things that you should research on prior to designing a logo! Here an attempt is made to help you with that. Just read on to know.
Why the company needs a new logo?
Prior to designing the logo it is essential that you understand the reason behind designing it. If it is a new company then the reason is quite evident. But if the logo is a redesign then the whole story is quite different.
Change can be because of a number of reasons like new ownership or management, new service or product and new ethos. Be it a new brand system, a change to the way things are done or a merger, you must ensure everything that you can of the current situation of the business and the goals it has for moving forward. This way you will be able to understand whether you can just evolve the current logo or you have to recreate it from scratch.
What is your client’s business all about?
This is something obvious. It is a must to know what the company does in order to design a logo effectively. That is why, you should probe the history of the company, the problems it solves and the products and services that it offers. You have to understand the value of the company to design the logo in the desired manner.
Try to dig out the message that the company wants to convey to its target audience and how it wants the customers to feel when they choose the brand. These will heavily impact on the design of the logo.
Who are the target audience?
In order to design a logo that will attract the right audience, you have to first research and find out the audience that the business is targeting. Comprehend the demographics of the audience like the gender, age, income level, behavior and lifestyle. Understand the problems that they are experiencing and the requirements that they have for the services and the products of the company for whom you are designing the logo.
Some companies will be able to describe the exact audience for their business. However, there are also other like smaller companies which will be confused and may even tell you to target everyone. Under such circumstances, it is best to ask the client about describing their ideal customers.
Through that you will be able to grasp whom you need to target.
Who are the competitors?
Getting some knowledge about the competition is imperative as it will help you immensely in your logo creation. This way you will be able to avoid unintentional mimicking of the existing renowned brands. It will also help you to get some idea about the identities that the consumers are already familiar with, in this sector.
Ascertaining the right competitors is not very easy. At times, the company may say whom it believes its competitors to be, but it can be far from reality. That is why, it is essential to combine your own research with the feedback that you have received from the competitors. Try to pinpoint the direct competitors (who sell the same product or service to the exact audience as your client’s) as well as the indirect ones (who sell the same product or service). This way you will be able to design a logo that helps the company to stand out instead of replicating an existing logo.
The above are some of the things to research prior to designing a logo. The professionals of the proficient web design company in India have claimed that research is a powerful tool that makes you a knowledgeable person and a better designer in every aspect.